Strategic collaboration expands destination marketing for gateway cities surrounding Yellowstone National Park
OUTLAW PARTNERS
Outlaw Partners and Yellowstone Country announced today a partnership to expand the fastest growing digital destination Yellowstone planning resource. With over 4 million people traveling to Yellowstone National Park each year, the collaboration expands focused destination marketing to better promote businesses and communities in the surrounding region. Tourism is critical to Yellowstone’s gateway cities where most of the Park’s visitors stay, eat, and recreate.
“We’re thrilled about this partnership between Yellowstone Country and Outlaw,” Yellowstone Country founder Hillary Folkvord said. “This collaboration brings together our shared passion for showcasing the best of Montana, Wyoming and Idaho, allowing us to create an even more dynamic and comprehensive platform.”
The Plan Yellowstone digital platform includes planning resources, inspirational content on social channels, and provides a one-stop shop and guide for the most bespoke experiences, dining, lodging, events and activities.
“We’re excited to bring new, engaging content and resources that will not only enhance the experience for our current clients but also continue to serve as an invaluable resource for years to come,” Folkvord said. “This partnership marks an exciting new chapter for our community, and we can’t wait to see it grow and evolve.”
As part of the effort, Outlaw will re-launch Explore Yellowstone print magazine as the go-to travel and real estate publication, coupled with Outlaw Partners already-dominant media platforms.
Plan Yellowstone will include focused content, recommendations and itineraries in gateway regions of the park: West Yellowstone, Gardiner, Jackson Hole, Cooke City, Cody and other recreation communities like Ashton, Driggs and Victor, Idaho, Alpine, Wyoming, and Red Lodge, Montana.
Founded by the Folkvord Family in 2022, Yellowstone Country has quickly grown to serve businesses and a broad audience of visitors to the region. Dean Folkvord, founder of Wheat Montana, and his daughters Hillary Folkvord and Haylee Folkvord are sixth generation Montanans and currently own and operate the historic Sacajawea Hotel in Three Forks, RSVP Hotel and Farmer’s Daughters Cafe in Bozeman. As successful hoteliers and restaurateurs, the Folkvord’s have a keen sense of knowledge and care for others in the dynamic tourism industry.
Outlaw is southwest Montana’s leading media, marketing, events and real estate company, and known as the Passport to Western Lifestyle. Outlaw recently celebrated 15 years as a company and reaches over 4 million people a year through its signature events and owned print and digital media publications including Explore Big Sky newspaper and Mountain Outlaw magazine.
“It’s been wonderful working with the Folkvord’s and aligning on this effort,” said Megan Paulson, Co-founder and CMO of Outlaw Partners. “The partnership creates a powerhouse leveraging decades of expertise and a passion for sharing stories and unique places from the heart of Yellowstone. Our combined efforts will maximize value and drive more interest in bespoke experiences and locations in and around the park.”
