By Michael Somerby EBS DIGITAL EDITOR
In an ongoing effort to stay current with digital trends and
shifts in the journalism industry, Explore Big Sky is curating a streamlined
and dynamic digital experience for our readership. The latest result is the launch
of our new EBS mobile application.
Available for Apple iOS products via the App Store, and for
Android devices through the Google Play Store, the app is the latest addition
in a new front of digital offerings, including the thrice-weekly EBS “Town
Crier” newsletter, an increasingly robust social media presence and news
distribution as well as a series of photo and video contests designed to
further engage our growing audience.
The app boasts numerous features to better support the
mobile experience, such as for-mobile formatting which allows for simplified
content digestion without the headaches of through-browser access.
Some features are supplemented with mobile-only offerings, such
as the weather function tab which not only includes current and upcoming
weather conditions, but also Gallatin River conditions and flow—a quick and
informational service for any local angler, boater or water enthusiast.
Mobile app users will also have access to emergency
notifications and must-know beta for anyone in the community, including large
and quickly moving weather systems, wildfire information, traffic accidents and
delays along Big Sky’s roadways, or major community events.
“In an increasingly digitized media landscape, the EBS app
augments the newspaper,” said Editor-in-Chief Joseph T. O’Connor. “Many readers
still like the feel of a physical paper but others are consuming media in
different ways. The new app gives our audience an alternative platform with ease
of access to digital and mobile content.”
