Leaders plan to involve other organizations, businesses as part of strategic communications effort
By Jack Reaney ASSOCIATE EDITOR
Between July 30 and Aug. 7, a new account called “Big Sky Facts” became active on Instagram and Facebook.
The new pages are being spearheaded by Lone Mountain Land Company with support from the Big Sky Chamber of Commerce, and both plan to invite more businesses and organizations to join the partnership. The effort represents an early stage of a community strategic communications task force being developed by entities associated with LMLC and the chamber, according to an Aug. 9 press release.
“The Big Sky community is made up of remarkable folks doing good for their neighbors and we are pleased to have a social media account highlighting these efforts,” Brad Niva, chamber CEO, stated in the release.
Posts are intended to aggregate facts and informational resources to educate viewers about various topics in Big Sky—a handful of early posts described topics including the Big Sky Resort Area District’s commitments for fiscal year 2025, the Yellowstone Club’s snowmaking using treated wastewater, Big Sky’s new wastewater treatment facility, and efforts to educate residents and visitors about wildlife safety.
In an introductory post, the page states, “We are a coalition of businesses in Big Sky, Montana sharing the facts about the community where we live, work, and recreate. This account provides reliable data and encourages constructive dialogue.”
The release explains that Big Sky Facts aims to clearly communicate positive local programs and initiatives, fostering constructive dialogue to reduce misinformation. Informational posts will encourage community members to reach out directly with questions.
“We are actively involved in local programs and boards and there is a deep personal investment in the well-being and future of Big Sky,” stated Krista Traxler, LMLC senior vice president of marketing. “This level of community engagement brings a great sense of responsibility and care to be direct communicators to help find solutions.”
