Business
A drink to pair with a lifestyle
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Published
2 years agoon
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406 Agave Premium Tequila
By Mira Brody CONTENT MARKETING STRATEGIST
Special advertisement
If Big Sky were distilled into a drink, what would it be?
Clear as the skies on a bluebird day, fueled with adrenaline after your last lap down Lone Mountain, your knees aching from fresh powder laps and your heart yearning for the warm bar below where your friends await?
Or maybe amber brown like the pine bark forest that surrounds your hard-earned campsite after a long hike into the Spanish Peaks, a welcome fire crackling and the silhouettes of your family gathered near, clinking glasses in victory.
Big Sky is home to handcrafted adventure that draws all walks of life, and why Payton Hueler founded 406 Agave Premium Tequila—so we could have a drink to pair with our lifestyle.
“I moved here about two years ago and immediately felt a very strong sense of community,” says Hueler, who has been visiting Big Sky with his family since he was eight months old.
His parents have deep roots in the Helena area and to him, Big Sky felt like a natural fit.
“Whether you belong to a club or are working as a lifty, everyone seems to gather at the same places, so I wanted to create a drink that was very approachable and accessible to everyone,” Hueler said.
That’s what 406 Agave is about—gathering around familiar faces.
While traditionally most high-quality tequilas come with a steep price tag, 406 Agave chose a different route with accessibility in mind. Hueler was careful about selecting a distillery. He connected with a family in Jalisco, Mexico which has been producing quality, handcrafted, small batch tequila for four generations, right down to hand-dipping the wax labels. 406 Agave is the first American brand the distillery has worked with and is proud to do so because of the passion they share with Montanans for heritage and tradition.
Right now 406 Agave produces two varieties of tequila: a Blanco and Reposado.
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The Blanco, priced at $35-40 a bottle, has sweet aromas with a hint of mint and tasting notes of vanilla and clean tropical fruit. It is an incredibly clean and smooth Blanco tequila that appeals to those who love a crisp, fresh flavor on the palate. Hueler describes it as young, aged at about a week and a half, and the vanilla is applied by spinning the tequila in vanilla-spun casts, keeping it soft but traditional.
The Reposado, priced at $45-50 a bottle, has aromas of caramel, vanilla and honey oak with an authentic, smooth and bold taste. A bit more complex than the Blanco, the Reposado is aged for four and a half months in honey oak barrels to give it a rich, warm and bolder finish. Natural vanilla and caramel gives it a signature sweetness and smoothness.
406 Agave is proud of its Montana roots—the team is 100 percent locally employed here in Big Sky. Following Winter Fest, you can find bottles of the Blanco and Reposado at most bars and liquor stores around town including The Cave Spirits & Gifts, Scissorbills Saloon, Tips Ups, Lone Mountain Ranch, Blue Buddha Sushi Lounge, the Drunken Monk, The Independent, Montage Big Sky and Spanish Peak Mountain Club.
“I’ve had so many great experiences with friends tailgating, après ski or around a campfire with a bottle of tequila and I think it just brings out great stories and great laughter and I wanted to produce a product that reflected that,” Hueler said.
Whether you’re looking to impress a host, fuel some campfire banter or relax post-ski, 406 Agave is sure to satisfy the full spectrum of Big Sky.
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Mira Brody is VP of Media at Outlaw Partners.
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Upcoming Events
july, 2024
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CALL FOR ARTISTS: Paint anytime from June 1-28EXHIBITION & SALE: June 29 - July 31Calling all artists and nature enthusiasts! Get
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CALL FOR ARTISTS: Paint anytime from June 1-28
EXHIBITION & SALE: June 29 – July 31
Calling all artists and nature
enthusiasts! Get your paintbrushes ready for an unforgettable experience at
Paint Under the Big Sky, a thrilling plein air event set against the stunning
backdrop of Big Sky, MT, Chet Huntley’s “The Last Best Place”. Don’t
miss this chance to unleash your creativity and be part of a vibrant artistic community.
What is Paint Under the Big Sky? PUBS is a plein air event for all painters of any ability (over the age of 16). Sponsored by the Big Sky Artist’s Studio & Gallery and the Big Sky Artists Collective, a non-profit organization whose mission is to foster a strong community of artists in the Big Sky area, the paint-out hopes to introduce painters to our extraordinary landscape for an opportunity to create, meet and have fun. Plein air painters record our landscape for generations to come.
Artists are invited to travel to Big
Sky, MT to paint anytime between Jun 1 – 28, and participate in the exhibition
and sale of paintings from June 29 – July 31.
Come join us! We have a great
place to paint and are welcoming and fun!
Don’t miss out!
Time
June 1 (Saturday) 1:00 am - July 31 (Wednesday) 11:55 pm
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Embrace the freedom and serenity of movement in nature with our rejuvenating morning yoga class on the Mountain Lawn. Allow the fresh mountain air and gentle guided yoga practice
Event Details
Embrace the freedom and
serenity of movement in nature with our rejuvenating morning yoga class on the
Mountain Lawn. Allow the fresh mountain air and gentle guided yoga practice to
invigorate your day of adventure ahead. Complimentary. Weather
permitting.
Time
June 1 (Saturday) 7:00 am - August 31 (Saturday) 7:00 am
Location
Montage Big Sky
995 Settlement Trail
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Bike Big Sky is a FREE community mountain biking group with BSCO and Gallatin Alpine Sports. Meet at posted locations at 6 p.m. Monday evenings. Visit BSCO.org or swing by
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Bike Big Sky is a FREE community mountain biking group with BSCO and Gallatin Alpine Sports. Meet at posted locations at 6 p.m. Monday evenings. Visit BSCO.org or swing by GAS for ride information.
Time
June 10 (Monday) 6:00 pm - August 19 (Monday) 6:00 pm
Event Details
Bike Big Sky is a FREE community mountain biking group with BSCO and Gallatin Alpine Sports. Meet at posted locations at 6 p.m. Monday evenings. Visit BSCO.org or swing by
Event Details
Bike Big Sky is a FREE community mountain biking group with BSCO and Gallatin Alpine Sports. Meet at posted locations at 6 p.m. Monday evenings. Visit BSCO.org or swing by GAS for ride information.
Time
June 17 (Monday) 6:00 pm - August 26 (Monday) 6:00 pm